Client: Genoa Strategy // Agency: Genoa Black // Role: Senior Graphic Designer
I created the Genoa Strategy brand while working with agency Genoa Black, in 2021. The agency offers business consulting for senior leaders working in B2B industries globally, such as Energy, Technology, Manufacturing, Engineering, Construction and Life Sciences. The brief was to create a visual identity that appeals to these corporate leaders, capturing their attention and inspiring the audience to transform the performance of their business.
The visual solution uses high contrast, energetic, greyscale and duotone image & video footage, focused on the select industries, technology and urban architecture. Electric purple and pastel mint highlight on top of solid black backgrounds, with bold sans serif type, to create a modern and recognisable brand.
My Role: Visual Identity, Logo Design, Brand Guidelines, Motion Graphics, Website Design, Social Media
