Client: Mackenzie Construction // Agency: Genoa Black // Role: Senior Graphic Designer
I lead a rebrand for Mackenzie Construction in 2022, while working at Genoa Black. The Scottish Construction company already had an established logo, that has been printed on several vehicles and merchandise, and therefore, they requested to maintain their existing logo and the blue/orange primary colour palette, while refreshing the overall visual identity to become more modern and bold.
The solution offers an enhanced colour palette, including subtle gradients, bold type, impactful imagery, clean graphics and engaging motion.
My Role: Visual Identity, Creative Direction, Social Media, Motion Graphics, Digital Design, Design for Print
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